Empowering Commerce
Enriching Lives

Retail has always formed the core of POPULAR’s business, and the POPULAR Bookstore in Singapore and Malaysia has since grown into a household name in their respective regions. With more than 100 retail stores across regions, POPULAR Bookstore has received the accolade of Largest Bookstore Chain in both Singapore and Malaysia. There are also dedicated distribution channels established to support the retail operations effectively, ensuring that customers continually receive the best shopping experience.

In Singapore, POPULAR Bookstore can be found in the heartlands and has served generations of families across the sunny island. It prides itself on being a one-stop retail concept that provides a comprehensive range of products for everyone in the family, from books to stationery, and Gadgets & IT products to gifts and titbits. The flagship store at Bras Basah Complex showcases the largest range of products across several floors of retail space, while our key stores sport the largest range of books and stationery products in the retail landscape of Singapore. POPULAR Singapore also set up POPULAR Online to offer seamless convenience for the community, with a vast range of products available round the clock. Online shoppers can also regularly access online-exclusive deals on their favourite books, stationery, gadgets, gifts, and more.

Rooted in promoting a reading and learning culture, POPULAR Malaysia is widely recognised as the “One-Stop Trilingual Retail Bookstore Chain” that serves Malaysians from all walks of life by supplying quality reads and more. POPULAR Malaysia has a multi-pronged approach to the business, serving the community through megastores with their expansive retail space and wide range of products, as well as stand-alone shoplots featuring a focused product range suited to the respective locales. POPULAR’s market penetration in Malaysia is such that a POPULAR Bookstore can be found in capital cities, major cities, and secondary townships in every state in Malaysia. POPULAR also serves the online community with its online store that makes a wide range of products available, including multi-language reads, educational products, gadgets & IT products, and stationery of all sorts. POPULAR caters not only to students but the family as a whole.

The strength of our retail network is bolstered by a rewarding loyalty programme where POPULAR Card members get exclusive access to discounts, rewards, and privileges from both POPULAR Bookstore as well as our partners. With a combined base of almost 1 million members, POPULAR has continually adopted new technology to rejuvenate the loyalty programme. Today, members can make use of the mobile app, e-Card, and e-vouchers for easy access to the best curation of deals.