POPULAR started out in 1924 as Cheng Hing Company which specialised in the distribution of pictures and Chinese books. At that time, POPULAR took on the responsibility of preserving and spreading the riches of Chinese culture in Southeast Asia, away from the heart of it. Its humble roots have since flourished into a premium brand with a strong foothold in books and education, through decades of hard work and dedication.
Today, the POPULAR Group is a multifaceted conglomerate with businesses in a wide-ranging number of sectors, such as Retail, e-Commerce, Publishing, Education & Training, Purchasing, e-Learning, and more. With this diverse portfolio and a vast network in the literary and education sector, POPULAR has a strong book retail network in Singapore and Malaysia and a continually-growing presence as an educational book publisher across various regions. It enjoys a burgeoning footprint in Greater China, with marketing offices and subsidiaries in Beijing, Guangzhou, Hong Kong, Macau, and Taiwan, as well as business activities covering many major cities and provinces in China. Through the years, POPULAR has continually leveraged its network, content, and platform to grow its businesses and expand into new product lines, industries, and markets.
As we celebrate our 100th anniversary in 2024, POPULAR aspires to go beyond a retailer and a publisher to include a comprehensive range of education services. With our core businesses in Retail, Publishing, and Education, we continue to strengthen our presence by developing new and innovative products and services, focusing on customary loyalty and experience, embracing digital transformations, and leveraging new opportunities across different regions to establish ourselves as the trusted premium education brand of Asia.
POPULAR started out in 1924 as Cheng Hing Company which specialised in the distribution of pictures and Chinese books. At that time, POPULAR took on the responsibility of preserving and spreading the riches of Chinese culture in Southeast Asia, away from the heart of it. Its humble roots have since flourished into a premium brand with a strong foothold in books and education, through decades of hard work and dedication.
Today, the POPULAR Group is a multifaceted conglomerate with businesses in a wide-ranging number of sectors, such as Retail, e-Commerce, Publishing, Education & Training, Purchasing, e-Learning, and more. With this diverse portfolio and a vast network in the literary and education sector, POPULAR has a strong book retail network in Singapore and Malaysia and a continually-growing presence as an educational book publisher across various regions. It enjoys a burgeoning footprint in Greater China, with marketing offices and subsidiaries in Beijing, Guangzhou, Hong Kong, Macau, and Taiwan, as well as business activities covering many major cities and provinces in China. Through the years, POPULAR has continually leveraged its network, content, and platform to grow its businesses and expand into new product lines, industries, and markets.
As we celebrate our 100th anniversary in 2024, POPULAR aspires to go beyond a retailer and a publisher to include a comprehensive range of education services. With our core businesses in Retail, Publishing, and Education, we continue to strengthen our presence by developing new and innovative products and services, focusing on customary loyalty and experience, embracing digital transformations, and leveraging new opportunities across different regions to establish ourselves as the trusted premium education brand of Asia.