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f O r em m u S A seevivtitaaeirtiCn I f O r em m u S A 绽放盛夏: 多措并举创新路 This summer, Popular Beijing embarks on promoting the new scientific approach to the transition from preschool to primary school. 北京大众在夏季推广，多措并举，开展合作，探索新策略。 seevivtitaaeirtiCn I With half of the summer over, Popular Beijing keeps bringing in the good news as we continue to finetune our promotion strategy according to the needs of kindergartens. Working With the Kindergartens Themed "Transitioning from Preschool to Primary School, Let’s Do It", Popular Beijing's preschool education publicity month this year leverages the momentum of the hottest topic in preschool education to work with kindergartens around the country. Our first step was to partner with 10 - popularnews 141 provincial education bureaus across China to promote the implementation of the new approach. Key to our strategy was an online seminar by renowned education expert Professor Qian Zhiliang of Beijing Normal University. In addition, educators in various Chinese cities were invited to participate in physical seminars organised by the education bureaus. Next, we worked with the various preschool educational organisations like Qilu Preschool Education Group, RYB Education Inc, and Country Garden Group to establish a communication channel serving the promotion and publicity needs of all parties involved. Making Headway in Yunnan Province To ensure that kindergartens across China will have access to our products, Popular Beijing has listed our publications in the catalogue of Xinhua Bookstore’s Yunnan branch. This achievement has given POPULAR a foothold in Yunnan Province and sets the foundation from which we will continue working with Xinhua Bookstore in other provinces in China. Scaling Down the Events To assist more kindergartens in implementing the new scientific approach to the transition from preschool to primary school, Popular Beijing organised around By Qi Mengjie (Beijing) 文:齐梦捷(北京)