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     Let’s Tackle the US Value Channel “攻克”系列 进驻美国特价店 Popular Canada takes on the value channel in the US with their high-quality supplementary learning Let’s Tackle workbooks! 加拿大大众另辟蹊径,优质教辅书 “我们一起攻克”系列进驻美国特价店! By Mabel Tang (Canada) 文:邓慧诗(加拿大)             T he value channel, which consists mainly of discount stores or dollar stores, is one of the fastest growing sectors in retail in the United States of America. In fact, there are more than 37,000 discount stores in the US, offering prices substantially lower than manufacturers’ suggested retail prices, which is why their popularity has never stopped rising. They are so essential to the American consumers that though many normal retailers were forced to suspend their operations during the pandemic, dollar stores chains continued expanding throughout the entire country. Bringing Our Quality Supplementary Learning Workbooks Into Play As of April 2022, the top three discount stores in the US are Dollar General with 18,356 stores, Dollar Tree and Family Dollar with 16,162 stores each under their names. Together, these dollar stores chains make up more than 80% of all discount stores in the US market. Founded in 1939, Dollar General has been in the market for over 80 years. As not only the largest discount store chain but also the largest retail chain by store count, it has stores across 47 states, dominating 30 of them. With about 25% of its products priced at $1 or less, and 80% at $5 or less, it delivers value to customers on household essentials and much more. Sales have continued to increase over the last 32 years, including the pandemic years of 2020 and 2021. The discount store market in the US is undoubtedly thriving. Further, it makes for a highly customer-driven market where the demand for quality workbooks for young children is constantly increasing, especially        8 - popularnews 141 

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