Page 23 - PN133

The Instagram Contest “大众蒙面英雄2020”Instagram大赛 By Alicia Ng Weng Xuan (Malaysia) 文:吴咏萱(马来西亚) Popular Malaysia braved the storm together as one with the "Masked Heroes of Popular 2020” contest on Instagram. 马来西亚大众在社交 媒体Instagram举办 “大众蒙面英雄2020” 大赛，共渡疫情时期。 For many of us, Instagram is a social media platform that keeps us connected to all our friends and relatives during the lockdowns that resulted from the COVID-19 pandemic. Besides the ease of posting an update, the inclusion of a photograph is worth a thousand words. Hence, it was no surprise when Popular Malaysia decided to run a contest to boost engagement and generate leads on Instagram! A Showcase of Creativity Who does not like contests and giveaways where you can to have a fun time and win some cool prizes? The idea for Popular Malaysia’s "Masked Heroes of Popular 2020” contest on Instagram was thus born, along with the creation of the hashtag of #POPULARMALAYSIAmaskedheroes2020. Participation was a breeze. All it took was a "selfie" or "wefie" at the workplace or while working at home with face masks on and posting it to Instagram with the #POPULARMALAYSIAmaskedheroes2020 hashtag. The posts with the highest numbers of likes and the most outstanding captions were all in the running to win the competition! With that, we would like to congratulate the winner of the contest — Chester Choo of the POPULAR outlet in Penang’s Gurney Plaza, with 1,917 likes on his post and a caption that reads: “We Greet - with all positive vibes We Smile - through these hard times We Serve - you with feast of knowledges“ 133 popularnews - 23