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Who is PAW Patrol? PAW Patrol is an animated TV series for children. The series follows a 10-year-old boy named Ryder, who is the leader and teacher of the PAW Patrol – a team of search and rescue dogs in training. They work together on rescue missions and go on adventures to protect the community of Adventure Bay. Each dog has a specific set of skills and high-tech equipment based on emergency services, such as policing, firefighting, tracking, and aviation. PAW Patrol toy sales have generated millions of dollars in revenue, and sales in 2015 for toys and games based on the show were reported to be approximately US$245 million. These toys and games have become a staple in many households in Canada and the US, providing Popular Canada with an excellent opportunity to attract even more young learners. PAW Patrol Series Popular Canada’s journey with PAW Patrol started with our Discovery Learning with PAW Patrol series of workbooks for children aged three to five. The series contains six individual titles and two bind-up titles. Each individual title focuses on one core subject: Maths, English, or French, and the two bind- ups contain all the English and Maths titles. All eight titles were launched in January 2020. The popularity of these workbooks has been resounding, with very positive sales in the first year, and multiple titles selling out throughout the year! The success of the Discovery Learning with PAW Patrol workbook series led to the creation of the PAW Patrol Pad series, which was launched in September 2020. This series includes three titles, Winter Wishes Pad – Early Math, Winter Wishes Pad – Early English, and Special Days in a Year Pad. Each of these titles are large activity work-pads with a grab-and- go handle at the top that makes it easy for young children to carry them around. They are filled with fun and engaging learning activities to encourage learning for young children. Stickers with all-time favourite PAW Patrol characters are included to help sustain children’s interest in learning. These pads were created to serve the Christmas season, to celebrate other special days in a year, and to help build our presence in Costco (our top retail partner) during the winter holiday season. Sales for the PAW Patrol Pad series in the first six months exceeded our expectations! The continued success and popularity of the PAW Patrol series products at Popular Canada led to the creation of the “PAW Patrol Flash Cards” series, which was launched in January 2021. This series includes six packs of flash cards that are sold individually or in bundles. They mirror the same topics that are covered in our Discovery Learning with PAW Patrol workbooks, with the addition of one more core subject – Science. Sales of our “PAW Patrol Flash Cards” in the first month were well over our budgeted sales! The Future of PAW Patrol and Popular Canada The success of the PAW Patrol licensing agreement with Popular Canada has inspired us to expand our licensing agreement to include PAW Patrol rights in the US magazine market as well. Later in 2021, we will be releasing PAW Patrol “bookazines” in the USA. With the well-loved PAW Patrol characters, we hope to mirror the same success we have had in Canada in the US market. We will continue our journey with the all-time favourite PAW Patrol characters in the Canadian market and build upon our current collection of PAW Patrol learning materials. By pairing widely loved cartoon characters with Popular Canada’s long track record of top-quality workbooks, this strategic partnership has proven to be very successful and very exciting! Here at Popular Canada, we are all thrilled to see that “PAW Patrol is on a roll!” 加拿大大众一直以来都设法吸引新 旧顾客的目光，关注我们创新互 动的教育产品。2019年年初，我们打 算购入卡通人物版权，进军儿童教育市 场，以儿童喜闻乐见的人气卡通人物， 推广我们的高品质教育产品。 方案落实后，加拿大大众随即行 动，将三套最受三至五岁儿童喜爱的 卡通人物(《冰雪奇缘》、《睡衣小英 雄》、《汪汪队立大功》)纳入选项， 最终我们以人气指数、版权条款、市场 潜能、目标受众等多番考量，择定《汪 汪队立大功》(简称“《汪》”)。 这部动画的角色多元，除了深受学童爱 戴，也与我们的出版方向最为一致，于 是在签妥版权协定后，正式合作。 14 - popularnews 133