Page 6 - Demo

covered an expansive range of genres such as novels, comics, finance, recipes and religion. Indeed, our stocks had to be constantly replenished as the titles were running out at an astounding pace! Adding to the celebratory mood, many of Malaysians’ best known authors and comic artists such as Zaidi Ismail, Kaoru, Keith, Anuar Darwisy, Norhafsah Hamid and Reza Abraham, also made appearances at our booth to promote the joy of reading. Many fans arrived early to make sure they had a chance to meet their favourite authors and comic artists during the many autograph and question & answer sessions. Our younger customers were not left out, as appearances by mascots from famous children’s books like Omar & Hana, BoBoiBoy and Geronimo Stilton made their time at KLIBF fun and enjoyable. Our Best is Yet to Come! The success of POPULAR’s book fairs exceeded our wildest expectations. In fact, these book fairs became the perfect starting point for Popular Malaysia to organise more events in the future. Hence, we hope that as Malaysia transitions to COVID-19 endemicity, all aspects of our social and economic life will progressively return to normalcy. Popular Malaysia will continue to plan ahead and we are sure that our best is yet to come! 2020年，新冠病毒让世界突然按下暂 停键，民众的生活受到严重波及， 马来西亚大众也未能置身事外，众多线 下活动被迫延期或取消，相继移至线上 进行。 全马书展促销吸人气 阔别两年后，今年五月和六月马来西亚 大众在全国成功举办了逾10场书展， 令大众员工雀跃不已。书展遍布全马各 地，从东马砂拉越州古晋的永旺购物广 场和沙巴州的亚庇曙光广场，到西马的 吉打州佳乡岭商业广场;从霹雳州的金 锡坊和爱大华华中，到吉隆坡的文良港 百乐广场，雪兰莪州的主要地方商场和 马六甲广场也参与其中。 一如往年书展，此次大众书展提供 了海量商品供选购:英文、马来文和华 文书籍、教科书与教辅书、文具和数码 设备，就连小零食也在其中。以“人人 6 - popularnews 141 Books clearance sale at Sutera Mall, Johor 新山五福城书籍清仓大促销 阅读”(#Reading Is for Everyone)为 主题的英文书展同时在雪兰莪州的星椋 广场举办，许多畅销书两折销售，令人 难以抗拒。回馈广大顾客的清仓大促销 活动，也在柔佛州的五福城广场同步进 行，仅一折就能入手。 6月3日至12日，“仓库直销会”在 雪兰莪州占地3万5000平方英尺的星椋 广场活动大厅隆重登场。特别推出的 10令吉“买了再买”购物盒促销模 式，在脸书“我爱读书”书友社区成 为热门话题，被各大社交媒体平台广 泛转发。这种促销模式只要顾客消费满 100令吉，就有机会以10令吉，选书填 满购物盒为止。在符合最低消费要求的 客户中，约有七成顾客选择了这项优惠 活动。此外，大众会员部也在书展上大 展身手，积极招募新会员，入会会员能 获得马来西亚大众书局或HARRIS门市的 精美礼品和购物券。 大众书展获得全马各地书迷们的积 极响应，他们渴望摆脱疫情期间各种安 全措施带来的低气压，期盼生活回归正 轨。 国际书展名家站台 除了筹办自家书展，马来西亚大众也在 第39届吉隆坡国际书展登场。书展是马 来西亚出版界的国际年度盛会。筹委会 包括马来西亚教育部、马来西亚国家图 书委员会以及大马书业协会。据主办方 透露，6月3日至12日在吉隆坡世界贸易 中心举办的书展，是历经两年的线上模 式后首次以实体方式与书迷们会面。 约125万人到访本届国际书展。 展馆内设有逾700个展位及互动式资 讯服务站，多姿多彩的舞台节目、新 书推介会、对话会、研讨会、诗歌朗 诵、图书颁奖典礼等，令访客乐在 其中。