Page 5 - Demo
P. 5

    Malaysia’s Village Mall in Kedah; Tin Village Bazaar and SMJK Ayer Tawar Hall school in Perak; Setapak Central Mall in Kuala Lumpur; Main Place Mall in Selangor; and Plaza Melaka in Melaka. Up for grabs at every POPULAR book fair was a huge range of merchandise that included English, Malay and Chinese books, textbooks and assessment books, stationery, electronic and IT gadgets, as well as titbits. In addition, an English book fair at Selangor’s Starling Mall was also organised, offering irresistible discounts of up to 80% on many bestselling titles to support the book fair’s theme of #Reading Is for Everyone. Meanwhile, a clearance promotion was held at Sutera Mall in Johor, where our customers got to enjoy discounts of up to 90% on selected titles. Visitors to POPULAR’s booth at the KLIBF 国际书展到访大众展位的访客 By Larissa Hilary Rajit Lumandan (Malaysia) 文:拉莉莎·希拉里·拉吉特·卢曼丹(马来西亚) “Warehouse Deals” were also featured at the 35,000-square-foot Starling Mall’s event hall in Selangor from 3 to 12 June 2022. The Purchase-With-Purchase (PWP) RM10 Box offer was introduced, giving our customers who had had spent a minimum of RM100 the opportunity to choose as many books as they could to fit inside their boxes for only RM10. The PWP offer became the main topic of discussion among members of the “Love Reading” book lover’s community on Facebook and was shared numerous times on various social media platforms. In total, about 70% of our customers who had met the minimum purchase requirement took up the PWP RM10 Box offer. Additionally, POPULAR Card recruitment drives were held in all the book fairs, rewarding our members with premium gifts and shopping vouchers for POPULAR or HARRIS outlets in Malaysia. POPULAR’s book fairs across Malaysia drew numerous positive responses from book lovers all over the country, who were eagerly to leave the debilitating impacts of the various safety measures imposed during the pandemic behind them as they looked forward to resumption of life before the pandemic. POPULAR @ Kuala Lumpur International Book Fair Besides organising our own book fairs, Popular Malaysia also participated in the 39th edition of the Kuala Lumpur International Book Fair (KLIBF). Held from 3 to 12 June 2022 at the World Trade Centre Kuala Lumpur, the KLIBF is the highlight of the annual publishing calendar in Malaysia. According to the organisers of KLIBF, which included the Malaysian Education Ministry, the National Book Council of Malaysia and a number of local book industry associations, this was the first time that KLIBF was being held physically after two years of being conducted online during the pandemic. Approximately 1.25 million visitors turned up at the 39th KLIBF. With more than 700 exhibition booths and interactive kiosks, these visitors were kept entertained by various main stage programmes, book launches, dialogue sessions, seminars, poetry readings, and book award presentations. It was a joyous atmosphere at POPULAR’s booth. Themed “Pilihan POPULAR”, our massive booth showcased our exclusive titles, as well as a diverse selection of Malay and English books that 141 popularnews - 5 

   3   4   5   6   7