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 quest for knowledge and wonder, featured prominently in the design of the huge displays at the various outlets’ entrances, including the three mega POPULAR stores in Selangor (Sunway Pyramid and POPULAR’s flagship store at IPC Shopping Centre) and Penang (Gurney Plaza). On the other hand, the Mad Hatter was transformed into the Prince of POPULAR’s English books, the Cheshire Cat became the icon for POPULAR’s Malay books as the cat is the favourite pet of Malaysians, and the Queen of Hearts reigned as the Queen of POPULAR’s Chinese books. Meanwhile, the Caterpillar’s smoking of a hookah was cleverly modified into a brush to represent our Stationery Department, Tweedledum and Tweedledee were transformed into the young student 138 popularnews - 5   

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