| POPULAR's Strategic Vision |
| POPULAR is making fast and extensive inroads into the Greater China market, especially in China and Taiwan. We have marketing offices / subsidiaries in Beijing, Shenzhen, Guangzhou and Taipei. Our business activities cover many major cities and provinces in China.
POPULAR has the network, content and the platform, to grow our business and expand into new products, markets and businesses. The synergy between our three core businesses enables us to be the Edu-Channel of East Asia : |
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| • Retail & distribution |
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| Our established book retail network has grown into a Central Clearing House for both English and Chinese books in the Asia Pacific region. The retail, through its extensive network, gathers information on customer preferences and offers direct market access to millions of ready customers for our publishing and e-learning business. |
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| • Publishing |
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| Armed with our vast content library and publishing resources, our publishing supports the retail & distribution, as well as the e-learning business. Publishing provides them with relevant, unique and excellent contents with highly scalable contents and coupled with our regional presence, we aim to be the largest and most innovative publisher of bilingual books. |
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| • e-learning |
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| This dynamic member has brought retail & distribution and publishing to new heights. It enhances our existing products, and has expanded our presence to many new territories through strategic acquisitions to form the e-learning consortium. This consortium has best of the breed e-learning products as well as the platform to move these products to new markets. |
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| We are constantly looking for strategic partners who have the synergy to enhance our existing strength. |
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